From the website:

Switchy lets you customize, manage, and track retargeting links so you can boost conversions. … You have the ability to customize the appearance of a shared post on social networks. Edit the title, domain, description, and image so your links shine. From there, you can add retargeting pixels, UTMs, tags, geo-redirect, A/B testing, or even activate deep links using [more than] 30 advanced options to help your conversions skyrocket. Now you can use links as a legitimate marketing channel — not just a simple redirect.

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