From the website:

How do you launch a bestselling book? And how can you make that book change your career—and life? That’s what this show is about.

It’s a combination of solo question-and-answer episodes, play-by-play breakdowns of how the experts launch their books, and interviews with best-selling authors, entrepreneurs, and publishing insiders. It has had over 850,000 downloads, regularly appears on the top 100 career podcast list and is actually funny. Not David Sedaris funny but still funny.

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