From the website:
Have you been struggling with how to launch a book or a series? Are you asking yourself an endless series of questions with no clear answers?
Mal and Jill [Cooper] will lay out multiple launch strategies, including pros and cons with KU, wide, pre-orders, and even services that exclude Amazon entirely.
You’ll get worksheets to plug your book and release date into, and then work backwards all the way to penning your first words!
Mal and Jill have authored over one hundred and fifty books, launching them six ways from Sunday. [They]’ve also assisted many other authors with advice, and listened to those wiser than us. [They]’re excited to share this information with you, along with actionable steps you can take to make your next launch a success.