If you’re running Facebook ads, you’re probably familiar with the Facebook Pixel which tracks and builds audiences based on traffic to your own website. Depending on how you land visitors to your site, you might want to build different audiences for retargeting.
For example, if you run a Facebook Ad to a landing page on your website, you might want to add them to an audience that references that landing page name. Then you can run more tailored retargeting ads reminding them to purchase or leave a review, since you know they clicked on that particular ad for that particular book.
To properly pixel them, you need to create an event code to place on the landing page. This tool from Jon Loomer makes it simple since it’s just copy/paste after you choose the parameters you want.
(Still have questions? That’s why we created the Author Tech Summit! Head over there and ask!)