From the website:

When graphic design isn’t your passion, making brand assets with Photoshop is as painful as it sounds. (“I’m a trained designer… if you count those three YouTube tutorials.”)

You want every asset to feel on-brand, but when you’re stuck tinkering with complicated tools it’s tough to maintain the right look and feel.

What if you could create a bunch of cool content and brand guides with one easy-to-use design platform?

Meet Baseline.

With Baseline, you can generate a cohesive brand guide to help your team create assets that always fit the brand.

All you need is a logo to get started. And you can use the Logo Maker to create a new logo in a few clicks.

Pull colors from your logo to establish a brand palette with shades and gradients, and you’ll also be able to customize the font and type scale.

It’s easy to copy-and-paste color and typography values, along with CSS variables, and use them across the board for any brand.

Baseline automatically applies your brand guidelines across dozens of digital templates, so you can pump out branded content faster.

You can find templates for social media posts, like Instagram stories, Facebook banners, Twitter banners, YouTube thumbnails, and LinkedIn posts.

Plus, this tool allows you to create custom templates and save them for future projects.

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