In this newly released guide, former Amazon Advertising manager Janet Margot shares how to create, manage and optimize book ads.

From the website:

You’ll learn how to:

  • build your ads strategy,
  • create basic ads,
  • avoid costly mistakes,
  •  manage campaigns while driving spend efficiency,
  • use advanced features tailored for your use case,
  • scale your ads at the right time,
  • detect key signals improving your chance of success,
  • discern what Amazon recommends vs. what works for books.

Amazon Ads can be complex to navigate, particularly for books. This guide will teach how … to simplify your approach, free up your headspace, and get back to writing.

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